Executive coaching is not simply about solving problems, sharpening decision-making, or teaching skills. While a CPD coach may engage in each of these activities, our commitment to our coaching clients runs much deeper. In order to set and surpass business goals and objectives, a leader requires vision, strategy, steadfast values, and extraordinary performance. A masterful coach serves at each of these levels, as a vision-builder, a catalyst for strategic thinking, a value-shaper, and a champion for accomplishment and inspiration that lead to powerful actions and results. CPD provides masterful coaching by focusing the leader on the highest leverage points, i.e., the changes that will make the largest difference.
The first step of the executive coaching process is to identify the desired outcomes of the coaching engagement for each particular client at each particular moment in time, to focus in on the changes that will have the greatest impact.
Potential outcomes from coaching include learning how to:
Just as every coaching project has its own particular objectives, so does each project have its own format. The coaching contract can consist of a one-time meeting or a long-term relationship that builds over years. A coaching session can range from a half-hour check-in by phone to an all-day retreat. Some teams employ a coach for all of the members, while others use a coach to train select leaders to coach others. The variety of options is endless. The consistent elements with any coaching project are that a CPD coach co-designs a format with the client that best matches the client's most important objectives and then joins the client in his or her commitment to success.
Read the complete brief on CPDs philosophy of coaching (PDF).